top of page
Bshafrin headshot3L9A8268.jpg

I've always been a storyteller.


Whether on a stage, in front of a classroom, or inside the board room, I believe stories are catalysts for transforming perspectives and fostering innovation. 

As a design strategist, I’ve fused my storytelling instincts with my hybrid empathy for customer and business needs. Working with clients ranging from billion-dollar healthcare companies to multinational retailers to startup nonprofits, I fuse ethnographic insights with business analytics to help organizations innovate, scale, and prosper.

To browse the stories inspiring me this quarter,
click here.

bottom of page