Gig Economy Impact
Customer Journey Map
Our team was committed to guaranteeing every igby base rental for under $100/box, ensuring that customers of all socioeconomic backgrounds could access high-quality experiences for their friends and families.
I created our distribution roadmap, which cycled inventory from our proprietary warehouse to the customer using a constellation of affordable partners uncovered during our research, ranging from fulfilment and inventory, to data analytics, to last-mile delivery.
We built a pricing model that considered inventory durability and cleaning cost, in addition to fixed operating and delivery expenses, securing a 9% profit margin per rental.
We focused our product on trend-conscious, female 20-40 year-olds, interested in creating instagrammable events without the hassle, expense, or storage requirements of doing it themselves.