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Course: Innovation Efficiency

Professor Larry Keely

Segal Design School, McCormick School of Engineering

Summer 2018

Challenge: As part of an 8-week course studying innovation history and methodology, we were asked to conceive and build an online platform to support the sharing economy​

Key Insight: Customers are fundamentally more interested in the experience of sharing than in its functional benefit

Solution: IGBY - a sustainable, online, experience-rental solution​ bringing the magic of Pinterest to your doorstep​


  • Competitive analysis

  • Ethnographic research

  • Pricing model

  • Business and distribution plan

  • Brand and logo design

  • Social media presence

  • Pitch presentation and poster