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Course: Digital Design and Communication

Professor Antonio Garcia
Segal Design School, McCormick School of Engineering

Summer 2018


  • Customer segmentation

  • Wireframing

  • Moodboards

  • Copywriting

  • Web design

  • Photoshop, Sketch, Adobe XD

Challenge: Design a messaging plan and one-page website for a Kickstarter project


Key Insight: In a marketplace saturated with AI-enabled toys targeting kids, Smartibot's kitschy blend of high-tech software and low-tech cardboard forms uniquely appeals to techy adults as a supercharged novelty object