Customer segmentation and market sizing
Graphic design and data design
Course: Whole-Brain Communication
Professor Steve Franconeri
Segal Design School, McCormick School of Engineering
Challenge: Create a 6-slide pitch presentation articulating market potential for a new online dating app
Key Insight: Not only are more 18-24 year-olds using online dating than ever, they are more interested in serially reusing it for casual dating than other segments.