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  • Customer segmentation and market sizing

  • Competitive analysis

  • Data analysis

  • Graphic design and data design

Course: Whole-Brain Communication

Professor Steve Franconeri
Segal Design School, McCormick School of Engineering

Fall 2018

Challenge: Create a 6-slide pitch presentation articulating market potential for a new online dating app 

Key Insight: Not only are more 18-24 year-olds using online dating than ever, they are more interested in serially reusing it for casual dating than other segments.